Brand Executive

Responsibilities:

• Develop and implement creative brand strategies and marketing plans to increase brand awareness, recognition, and loyalty.
• Conduct market research and analyze competitor trends to identify opportunities for brand differentiation and positioning.
• Collaborate with cross-functional teams (marketing, design, sales) to ensure brand consistency across all communications and touchpoints.
• Manage and oversee the brand identity, including brand guidelines, visual assets, and messaging.
• Develop and execute engaging brand activations and campaigns to connect with target audiences and achieve marketing objectives.
• Monitor and track brand performance metrics and make data-driven recommendations for brand optimization.
• Stay up-to-date on industry trends and best practices in branding and marketing.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience in a brand management or marketing role.
• Strong understanding of brand development principles and strategic marketing concepts.
• Proficiency in Microsoft Office Suite and other relevant marketing software (e.g., Adobe Creative Suite, social media management tools).