Digital Marketing Specialist

Responsibilities

• Develop and implement comprehensive Digital Marketing strategies for Facebook, Instagram, and TikTok to increase brand visibility and drive online sales traffic for women's fashion brand.
• Design a comprehensive marketing campaign with timelines and deliverables for each company initiative/project.
• Create engaging and compelling content tailored to each platform's audience, ensuring consistency with the brand's tone and style.
• Manage and optimize paid advertising campaigns on Facebook Ads Manager, Instagram Ads, and TikTok Ads, including budget allocation, targeting, and bidding strategies.
• Conduct thorough market research to identify target audiences, industry trends, and competitors strategies, leveraging the data to refine marketing campaigns and maximize results.
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of Digital Marketing campaigns and make data-driven recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in Digital Marketing, particularly in the social media landscape, and identify new opportunities for growth and engagement.
• Collaborate with cross-functional teams, including content creators, designers, and developers, to ensure cohesive Digital Marketing initiatives aligned with overall brand objectives.
• Manage social media accounts, including content scheduling, social media calendar, community management, and responding to customer inquiries and feedback.
• Track and report on campaign performance, providing regular reports and insights to stakeholders to showcase progress and identify areas for optimization.
• Identify and implement strategies for organic growth, such as influencer partnerships, user-generated content campaigns, and community engagement initiatives.

Requirements

• Diploma/Bachelor's degree in Marketing, Communications, or a related field.
• Min of 2 years experience as a Digital Marketer with a strong focus on Facebook, Instagram, and TikTok from a fashion brand
• In-depth knowledge of social media platforms, their advertising features, and best practices for each channel.
• Proficiency in using Facebook Ads Manager, Instagram Ads, and TikTok Ads platforms to set up, manage, and optimize campaigns.
• Strong analytical skills with the ability to interpret data and make data-driven decisions to improve campaign performance.
• Excellent written and verbal communication skills, with the ability to create engaging content and interact with online communities.
• Creative thinking and the ability to generate innovative ideas to effectively reach target audiences.
• Familiarity with social media management tools, analytics platforms, and project management software.
• Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
• High accountability on the social media ads results and able to provide feedback and give appropriate suggestions to refine the ads.
• A proactive and results-driven attitude, with a passion for staying up-to-date with industry trends and emerging technologies.