Role Description
This is a full-time on-site role for an KOL Specialist. KOL specialist will be responsible for identifying and building relationships with key opinion leaders (KOLs) in the beauty and skincare industry, managing and coordinating social media influencers to promote our skincare products and services in order to increase brand awareness. The role involves working closely with the marketing team to create and execute influencer marketing campaigns, monitoring and analyzing campaign performance, and providing insight to improve future campaigns.
- Manage cooperation agreements and ensure all parties understand and comply with the requirements
- Collect and analyze data to impact the effectiveness of campaigns with KOL
- Coordinate content development together with KOL
- Provide regular updates to the management team and collaborate with other teams to improve campaign strategies and approaches
- Identifying individuals or influencers who have a big influence in the beauty industry
Qualifications
- Bachelor's degree in Marketing, Communications, or a related field
- Minimum of 2 years of experience in influencer marketing, KOLs, or PR
- Ability to work independently and as part of a team, with a flexible and adaptable approach to work
- Ability to work collaboratively with cross-functional teams
- Excellent communication and interpersonal skills
- Creative and analytical thinking skills
- Knowledge of the skincare industry and beauty trends