Marketing Communication Executive

Responsibilities:

1. Creating and executing marketing communication strategies specifically tailored to promote and position the electric vehicle brand in the market.

2. Developing and maintaining a unique and compelling brand identity for the electric vehicle brand, ensuring it aligns with the brand's values and appeals to the target audience.

3. Managing public relations activities for the electric vehicle brand, including media relations, press releases, and media interviews, to increase brand visibility and generate positive coverage in relevant media outlets.

4. Developing and implementing effective customer relationship management strategies to foster brand loyalty and advocacy among electric vehicle owners, including loyalty programs, customer feedback channels, and personalized communication.

5. Identifying and leveraging strategic partnerships with other eco-friendly brands, influencers, and organizations to amplify the brand's message and reach a wider audience interested in sustainable transportation solutions.

6. Collaborating with other departments such as sales, product management, and creative teams to ensure alignment and integration of marketing communication efforts.

Requirements:

1. Staying updated with the latest marketing communication tools, techniques, and best practices, and continuously improving professional skills.

2. A bachelor's degree in marketing, communication, advertising, business, or a related field.

3. Excellent communications and collaboration skills and management of external relations.

4. Strong skills in marketing strategy development, branding, messaging, copywriting, and content creation are essential. Candidates should be proficient in creating engaging marketing collateral, writing persuasive copy, and communicating effectively across various channels and platforms.

5. Strong analytical skills are needed to measure and evaluate marketing communication campaigns, track key performance indicators, and extract meaningful insights to optimize marketing efforts. Proficiency in data analysis tools and marketing analytics platforms is beneficial.

6. Strong interpersonal skills and the ability to build and maintain relationships.