Marketing Manager

APIQUE GROUP

With over 15 years of active involvement in the professional laundry industry, Apique Group has established a diverse array of business units poised to provide a comprehensive solution for the laundry sector in Indonesia.

Beginning with Apique Management, a trusted laundry business consultancy and extending to Resique Supermarket Laundry that providing essential equipment, tools, and materials and culminating in Apique Academy that offering innovative human resources solutions, the Apique Group has emerged as a multifaceted entity.

Our vision is to evolve into the premier One-Stop Solution for laundry businesses, and 2024 marks a pivotal step towards realizing this ambition.

MARKETING MANAGER

We are seeking a dynamic and experienced Marketing Manager to join our team. As the Marketing Manager, you will be responsible for developing and executing strategic marketing initiatives to drive brand awareness, lead generation, and customer acquisition. You will collaborate with cross-functional teams to develop marketing campaigns, analyze market trends, and optimize marketing strategies to achieve business objectives.

Key Responsibilities:

1. Develop Marketing Strategy: Design and implement comprehensive marketing strategies to promote brand visibility, increase market share, and drive revenue growth.

2. Campaign Management: Plan, execute, and monitor multi-channel marketing campaigns across digital, social, and traditional channels to reach target audiences effectively.

3. Content Creation: Oversee the creation of compelling and engaging content for various marketing channels, including website, social media, email, and advertising materials.

4. Brand Management: Maintain brand consistency and integrity across all marketing initiatives and communication channels.

5. Market Research: Conduct market research and competitor analysis to identify market trends, customer needs, and growth opportunities.

6. Lead Generation: Develop strategies to generate high-quality leads and nurture them through the sales funnel to drive conversions.

7. Analytics and Reporting: Utilize analytics tools to track campaign performance, measure ROI, and generate insights for continuous optimization.

8. Budget Management: Manage marketing budgets effectively, ensuring efficient allocation of resources to maximize ROI.

9. Team Leadership: Lead and mentor a team of marketing professionals, fostering a collaborative and high-performance culture.

Requirements:

- Proven experience (min 5 years) in marketing management roles, with a track record of successfully developing and executing marketing strategies.

- Strong understanding of digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.

- Proficiency in marketing analytics tools to track and measure campaign performance.

- Excellent leadership, communication, and interpersonal skills, with the ability to collaborate effectively across teams.

- Creative thinking and problem-solving skills, with a results-driven mindset.

- Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.