Brand Communication Senior Officer

Job summary
Drive Brand Communication strategyDevelop brand image and positioningStrengthen brand positioning in the market
Job seniority: mid-to-senior level
Responsibilities
• Translate brand mission into brand story• Determine brand persona and positioning• Identify communication channels• Evaluate success of Brand Communication strategy• Strengthen brand positioning in each EIGER brand extension
Requirements
• Bachelor's degree in Marketing, Communications, or related field• Master's degree is a plus• Minimum of 3 years experience in managing Brand Communication or marketing• Preferably experience in outdoor or fashion retail industry• Strong storytelling skills• Proficiency in digital marketing, social media platforms, and content management systems• Experience in managing brand partnerships and collaborations• Analytical mindset to measure campaign performance and optimize strategies• Genuine passion for the outdoors