AlamatIt's fun to work in a company where people truly BELIEVE in what they're doing!
Job Description
Translating the Traveloka brand strategy, brand essence, personality, and go-to-market plan in each operating country into a tangible Brand Identity design system that is contextual, scalable, and easy-to-implement in every workstream. To achieve this, the Brand Identity Designer will be mainly responsible to:
Collaborate with the Country Heads, Creative Directors, Brand Identity Design Lead, and other designers to defining & developing Brand Identity design system and standards for each locale; including but not limited to Brand Identity/logos, design principles, visual design language (color, typography, iconography, illustration style, imagery, and photography), tone of voice, visual communication design system, motion design, sound design, illustration style, etc
Understand, build, and propose the Brand Identity design system and visual attributes needed by each Traveloka’s operating countries based on the brand maturity level – to keep Traveloka brand health stay in shape in every country and minimize Traveloka brand misattribution in every visual communication output
Develop a contextual, easy-to-understand, and easy-to-implement Brand Identity guidelines tailored for each locale, including the best practice and the dos & don’ts, as well as governing them and facilitating the team for its implementation
Proactive in evaluate, iterate, and revamp the Brand Identity guidelines and its best practice implementation in a timely manner, while also maintaining smooth communication around it
Develop other deliverables related to Brand Identity design, corporate and internal communication needs in Traveloka and execute them in a fast-paced and highly fluid environment
Requirements
Thinking: Mastery of conceptual and systematic thinking skills, project concept creation, translating abstract business objectives into brand communication and design strategy
Technical expertise: Strong expertise and knowledge in crafting Brand Identity & communication design system that is feasible, impactful and easy-to-implement for all design stakeholders and product marketers under Traveloka with a keen eye for detail
Facilitation skills: To be able to facilitate designers, content creators and other stakeholders in complying to the design principles and guideline with context in every design and content deliverables possible
Communication skills: Articulate in convincing, educating, and advocating the importance of coherent Brand Identity design implementation in all aspects of communication and content production. This role should be able to explain complex ideas in a nice, simple way for everyone.
Capability to collect feedbacks, analyze, and synthesize them into tangible next action plan to improve the Brand Identity design guideline – as well as iterating the design to stay up-to-date with the latest business context and needs
Understanding the end-to-end context and process of product and brand communication design
Interest and diligence in exploring, documenting, maintaining, and improving the Brand Identity design system and how users consume the information over time
Highly adaptive and savvy in adopting new design tools/software, such as design automation and AI tools
Minimum 3 years in brand design or communication design experience
Plus point if you are: Experienced in setting up, governing, facilitating, maintaining Brand Identity design or brand guidelines with good project management skills
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
