Brand & Marketing Lead

FOOM Lab Global is Indonesian-based consumer product startup with mission to aid adult smokers move away from combustible smoking and encourage people to shift to safer way of consuming nicotine. We are determined to provide the best quality e-cigarette product with unique and hyper-localized flavors. Our main differentiators against competitors are our competitive price point; our refillable pods; and our e-liquid that is produced in-house and locally.

Job Description

• Develop brand management plans and communication strategies to build brand value proposition, feature launch campaigns, and user acquisition, including setting objectives, rollout plan and budget
• Growth company’s brand building by creating the brand awareness, implementing marketing strategy and activations through offline and online presence
• Owning the brand-building processes from optimizing brand strategy to managing the brand communication activities
• Do the market research and keep update with the latest marketing trends, both for our own products and competitor’s activities, and initiate to pursuit growth opportunities
• Work with the marketing and sales teams to create the framework for the entire commercial execution plan including STP, 360 media strategy, perfect shop with a clear sight to execution ATL and BTL across channels
• Creating tools to measure campaign effectiveness

Key Requirement

• Minimum 5 years of experience in handling brand; preferable from FMCG, E-Commerce or Cigarette Industry
• Proven ability to negotiate, persuade and influence related 3rd parties
• Understands digital channels & retail operations
• Strong analytical skills and problem-solving skills