Brand Marketing Manager

Job Summary:

We are seeking a dynamic and experienced Brand Marketing Manager to join our team. The ideal candidate will be responsible for developing and executing strategic marketing initiatives to enhance brand awareness, drive customer engagement, and ultimately increase sales. As a Brand Marketing Manager, you will collaborate closely with cross-functional teams to ensure brand consistency across all channels and touchpoints. If you are a creative thinker with a passion for branding and a proven track record of driving successful marketing campaigns, we want to hear from you.

Job Description & Responsibility:

• This Brand Marketing Manager position can also be intended for those of you who are looking for the position: Marketing Manager and Marketing Communications Manager
• Planning and implementing Brand Marketing Strategies including campaigns, events, sponsorships, Promotions to elevate brand awareness and increasing brand value and profitability
• Manage the brand’s presence across various digital and traditional channels, including social media, website, email marketing, print, and events. 
• Researching and analysing consumer behaviours, market trends and competitor activity in order to identify emerging trends, consumer preferences, and competitive strategies.
• Oversee the creating and production of marketing collateral, including advertising materials, packaging, promotional items, ensuring brand consistency. 
• Work closely with product development teams to ensure alignment between brand messaging and product offerings. 
• Collaborating with Sales team to develop integrated marketing programs that attract business market. 
• Ensuring that marketing and communications efforts adhere to agreed timelines
• Collaborating with different teams from other division. 

Requirement: 

1. Bachelor's degree in Marketing, Communications, Business Administration, or related field; 
2. Proven experience (2 years) in Brand Marketing, with a successful track record of developing and executing impactful marketing campaigns
3. Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies.
4. Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
5. Exceptional communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and build consensus.
6. Creative thinker with a keen eye for design and attention to detail.
7. Prior experience in F&B or a related field is a plus.
8. Leadership experience, with a demonstrated ability to lead and mentor a team of marketing professionals.
9. Passion for branding and consumer behavior, with a finger on the pulse of the latest industry trends and best practices.