Campaign & Consumer Engagement Executive - Bandung

Job Description

Location Bandung Work Type Permanent Application Posted February 11, 2022

About the Role

If you’re looking to be a part of a high-functioning, dynamic team whose efforts directly impact our user base, this may be the role for you. As our Campaign & Consumer Engagement Executive for the Indo Region team and based in Bandung, you’ll take the wheel in hacking consumer growth for Gojek in Bandung. You’ll take the time to deeply understand our consumers’ preferences and concerns, then create consumer segmentation and experimentation programs that fit each segments’ needs. Working closely with the Regional Sales Manager and District Operation Manager you’ll get to drive the innovation process of removing daily frictions from our consumers’ lives through tech-based solutions, delivering a real social impact along the way.

What You Will Do

• Execute local initiatives and HQ driven initiatives of each city in terms of executing campaigns, events, exhibits, and other below the line activities based on the marketing plan
• Manage all day-to-day marketing execution activities related to Consumer Engagement plans from all districts & branches (i.e. contract, PO, invoice)
• Ensure all Consumer Engagement activities in districts & branches, as well as a standard package and local initiatives, follow the same accuracy, completeness, and timeliness standards
• Supervise external vendors/daily workers in executing merchant branding and POI domination regularly
• Deliver district executions and targets in close coordination with the Consumer Engagement Manager in executing events, exhibits, and other activities

What You Will Need

• At least 2 years of experience in Marketing, specifically in ATL, BTL, and Digital Marketing
• Good understanding of local knowledge and insight
• Willing to be relocated to area assignment
• Ability to easily adapt to change and work within an ambiguous, fast-paced environment
• Strong team management skills in order to transfer knowledge and mentor junior team members
• Strong prioritization, organization, and time management skills in order to handle multiple projects for the Regional team

About the Team

Our Regional Consumer Engagement team, a sub-pod of the Regional Growth team, is a small but mighty group based in Bandung. Working alongside the Business Analytics, Sales, and Operations teams, we are in charge of analyzing the data we collect on our customer’s preferences and behaviors in order to better cater our products and services to their needs.

For instance, since 2020, we’ve noticed that our customer’s behavior patterns have shifted predominantly towards food transactions, most likely because they are now ordering for their families to keep safe from COVID-19 at home. Additionally, they’re willing to spend more on GoPulsa and GoTagihan for internet needs but are still willing to make a trip to the mall for necessities. Therefore, our team rolled out a promotion (we call it a “mission”) where one food transaction on GoFood would give them a free GoPulsa coupon, injected a promo code in POI malls, as well.

In the past, our team has worked on projects surrounding offline marketing, including POI branding, local events, and amplifying HQ campaigns. Currently, amidst the pandemic, we’re focusing a large part of our efforts on the digital marketing space, rolling out online campaigns, missions like the one explained above, various subscription offers, and more user treatments that generate demand.

Off-hours, you’d probably find us battling it out in a video game or engrossed in a Netflix drama. Working from home has been a strange time for a lot of us, so our team has been taking time on our calls to trade advice on the best ways to keep sane with this new work set up. We’re made up of yoga enthusiasts, food lovers, and movie fanatics. Once COVID subsides, we’re excited to travel freely through our city to try new food places again.