Campaign & Kol Specialist

Responsibilities :

• Responsible for the operation and performance reporting for campaigns
• Up to date with marketing trends/content trends
• Handle Campaign process from end-to-end (planning, development, execution, and reporting)
• Brainstorm with the Online Acquisition Team on how to improve campaigns
• Data-driven decision-maker
• Strong analytical skills (able to read data and metrics)
• Interpersonal Skills (As it is needed to collab with other stakeholders)
• Microsoft Office
• Conceptualize and manage demand-driving strategy, executive and creating events involving influencers, and KOLs across all categories
• Construct end-to-end full-scale key-influencer campaigns that support brand initiatives, objectives, and KPIs

Qualifications

• Bachelor's degree or higher in Business, Marketing, Communications, or a related field
• 2+ years of experience in influencer marketing/campaign or a similar role
• Proven track record of managing successful KOL partnerships and campaigns
• Strong organizational and project management skills
• Knowledge of the commerce industry and trends
• Ability to work independently and as part of a team
• Strong network of connections with KOLs, influencers, and industry professionals.
• Excellent communication, negotiation, and interpersonal skills.
• Creative thinking and the ability to develop innovative campaign strategies
• Analytical mindset with proficiency in data analysis and performance tracking.
• Familiarity with social media platforms, influencer marketing tools, and content management systems.
• Ability to multitask, prioritize workload, and meet tight deadlines in a fast-paced environment.