Content Team Lead

requirements:

• 5+ years of working experience in content writing & editing, content management and editorial.
• degree in related field.
• solid understanding of social, digital, media and content metrics.
• possess project management skills and experienced in managing teams.
• strong understanding in online customer behavior, and creative process.
• a pro-active and collaborative approach with a ‘can do’ mindset and easygoing attitude, creative, innovative and up to date on viral content.
• advance SEO knowledge, proven experience in driving website traffics.

Job role & Responsibilities:

content strategy (lead generation & traffics)

• end-to-end creative and content creation process.
• in-depth understanding of the current market content trend and develop a content strategy based on a analysis of this trend.
• develop, monitor and optimize language style guides, workflows and policies related to product content.
• conducts research on the competitive environment and gathers market data for the business and uses the result to come up with well-informed topics and themes for content creation.

content management

• regularly assess content performance and quality by analyzing key indicators: content page views, SEO monthly research on relevant industry, and the benchmark to other platforms.
• explore new content types and opportunities to increase user engagement on the platform.
• set the standard for writing/language used and the desired content quality to ensude adherence to napocut branding guideline.

Team Management

• accountable for operational day-to-day work allocation and managing the team's performance.
• grow and build the Content Team.
• set and monitor KPI's both on the team level and individual level.