Creative Strategist

Job Description:

• Lead the creative team to consistently deliver high-quality and innovative creative solutions
• Develop and implement creative strategies and concepts that align with the client's objectives, target audience, and brand guidelines
• Conduct market research and competitor analysis to inform campaign strategies
• Analyze audience demographics, behaviors, and preferences
• Determine which format to communicate various types of content on various platform
• Create a pitchdeck for brand or corporate approach
• Identify ways to increase brand awareness, drive traffic, and increase engagement.
• Conduct brainstorming sessions and creative workshops to generate fresh ideas and develop innovative concepts for client projects
• Create Concept Moodboard for Editorial Plan & Content Plan
• Following trends on social media platforms (Instagram, TikTok, Youtube Short)

Requirements:

• Bachelor's degree in marketing, advertising, communications, or a related field (Master's preferred)
• Minimum 2 years proven experience as a Creative Director or similar creative leadership role within a creative agency
• Strong leadership and team management skills, with the ability to inspire and motivate.
• A passion for creativity, innovation, and a strong pulse on current trends and emerging technologies in the creative industry
• Ability to work under pressure and with tight deadlines
• Confidence to communicate your IDEAS and present them to internal and clients
• The flexibility to adapt your IDEAS to suit client expectations
• An innovative approach to the ways in which advertising is executed.