Responsibilities :
* Oversee DIGITAL MARKETING efforts, including SEO, SEM, email marketing, social media, and online advertising.
* Utilize marketing analytics tools to measure the effectiveness of marketing initiatives and report on key performance indicators.
* Manage the marketing budget effectively, allocating resources to maximize ROI.
* Plan and execute email marketing campaigns, including designing email templates, segmenting the audience, and analyzing campaign performance.
* Monitor and manage social media channels, creating and scheduling posts, responding to comments, and tracking key metrics.
* Conduct market research and competitor analysis to identify opportunities for improvement and innovation in marketing communication strategies.
* Collaborate with internal teams, such as product development and sales, to ensure marketing communication efforts are aligned with business goals.
* Measure and analyze the effectiveness of marketing communication campaigns using relevant metrics and tools, and adjust strategies as needed for continuous improvement.
Requirements:
* Knowledge of SEO and SEM principles is a plus.
* Excellent analytical and problem-solving skills, with the ability to use data to drive marketing decisions.
* Outstanding communication and interpersonal skills.
* Creative thinking and a strong sense of innovation.
* Proficiency in marketing automation and analytics tools.
* Ability to work in a fast-paced, dynamic environment.
* Creativity and a keen eye for design, with experience in graphic design and video editing as a plus.
* Willing to Work From Office (WFO) At South Jakarta