Digital Marketing Manager

JOB DESCRIPTION

1. Plan and execute all DIGITAL MARKETING, including marketplace advertising, marketing database, email, social media and display advertising campaigns and Google Ads
2. Design, build and maintain our social media presence
3. Measure and report performance of all DIGITAL MARKETING campaigns, and assess against goals (ROI and KPIs)
4. Identify trends and insights, and optimize spend and performance based on the insights
5. Brainstorm new and creative growth strategies
6. Plan, execute, and measure experiments and conversion tests
7. Collaborate with internal teams to create landing pages and optimize user experience
8. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
9. Instrument conversion points and optimize user funnels
10. Collaborate with agencies and other vendor partners
11. Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate

REQUIREMENTS

• Bachelor or Master degree in marketing or a related field
• Minimum 5 years of proven working experience in DIGITAL MARKETING
• Demonstrable experience leading and managing marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords and Social Media campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• This job will be based in Semarang