Digital Marketing – Performance Marketing & Seo

Responsibilities:

● Responsible for brand’s Performance Marketing strategy.

● Create, maintain, monitor, and optimize Performance Marketing campaign on all digital channels (Meta Ads, Tiktok Ads, Google Ads, marketplace ads, etc.)

● Handle CPAs Facebook Campaign

● Conduct thorough keyword and audience research to inform campaign strategy

● Assist to manage digital budget and ensure optimal spend allocation across all channels to achieve target.

● Continuously conduct an A/B test experiment to optimize campaign.

● Monitor ads performance daily

● Continuously optimize campaigns to improve click-through rates (CTR), conversion rates, and return on ad spend (ROAS)

● Collaborate with creative and content teams to develop compelling ad creatives that align with target audience.

● Collaborate and work closely with marketing and sales team to achieve objectives.

● Stay up to date with industry trend, emerging technologies, and best practices in digital advertising.

● Prepare regular reporting (weekly and monthly), communicating performance, and recommended optimizations.

● Manage brand e-commerce platform which may include initial set up, campaign management, assets, SEO, etc.

● Ad-hoc project as necessary

Qualifications:

● Bachelor Degree in Marketing, Business Administration, Advertising / Media, Public Relation, or related field.

● Minimum of 2 years in Performance Marketing and SEO.

● In-depth knowledge of advertising platforms and their respective best practices.

● Able to analyze and transform sets of data into Digital Marketing strategy

● Strong Analytical skills and strategic / critical thinker

● Strong digital knowledge particularly in SEO, UI/UX, website development and management.

● Experience in e-commerce / marketplace operation 

● Able to multitask and meet the deadline

● Good interpersonal and communication skill.

● Experience in digital / Performance Marketing agency is a plus

● Experience in FMCG or beauty / skincare industry is a plus.

● Ability to work independently and as part of a collaborative team across multiple functions.