Job Description
This position is responsible for the planning and management of the overall sales and marketing of the hotel to achieve optimal occupancy, maximizing revenue, and meeting / exceeding hotel profit objectives.
Business Performance
- Prepare, implement and compile data for the strategic sales plan, monthly reporting, annual goals, sales and marketing budget, forecasts and other reports as directed / required
- Analyze monthly P&L and month-end reports, identify deviation from business plan goals
- Work with Finance and team in preparation and management of the department’s budget and financial forecasts
- Participate in management meetings to review progress towards achievement of business plan goals and develop the annual business plan related for the department
Sales & Marketing
- Conduct daily briefing with department on current key activities
- Direct and manage all group, transient, and catering / banquet sales activities to maximize revenue for the hotel
- Survey, review and analyze competition, market trends, customer needs and comments in order to be proactive and adapt with business intelligence
- Determine the effectiveness of existing programs and develop new strategies
- Manage / direct all advertising, public relations and promotional activities in conjunction with corporate marketing and public relations departments
- Actively participates in sales presentations, property tours and customer meetings
- Evaluate changes in guest needs, the guest mix and competitive set, to recommend appropriate product / service and operational changes as necessary
- Participate in community and professional organizations to maintain high visibility and promote a positive image
Work Experience
Knowledge and Experience
- Diploma in Tourism / Hospitality Management
- Minimum of 2 years of experience in a similar capacity with proven track records
- Excellent reading, writing and oral proficiency in English language
- Proficient in MS Excel, Word, & PowerPoint
Competencies
- Strong leadership, interpersonal and training skills
- Good communication and customer contact skills
- Service oriented with an eye for details
- Ability to work well in stressful & high-pressure situations
- A team player & builder
- A motivator & self-starter
- Well-presented and professionally groomed at all times