Campaign Execution:
- Primarily focuses on the execution of Email Marketing campaigns – Create, test, schedule, and deploy using marketing automation tools.
- Setting up email briefing templates and briefing of emails when required
- Collaborate with the marketing team to develop targeted and personalized email content.
- Work under tight deadlines with a strong attention to detail to ensure emails are sent on time and are correct
- Assist in the creation and maintenance of automated processes and workflows within the CRM system.
Content:
- Collaborate with the buying team, graphic design team and, website merchandising team to deliver revenue-focused emails for our omnichannel brand
Analytics and Reporting:
- Generate regular reports on campaign performance and contribute to the overall marketing analytics strategy.
Others:
- Weekly email reporting
- Completing other ad-hoc tasks as and when required by the Manager or Supervisor