F&B Sales & Marketing

Responsibilities:

• Plan and develop sales calendar for the assigned business platforms which should resonate with marketing strategies and master marketing plan.
• Plan and manage sales budget with post evaluation analysis & monitor and identify market trends.
• Plan and develop annual sales strategic plan to grow the assigned business platform.
• Work closely with Marketing and Social Media Specialist to develop marketing objectives and strategies for ATL/BTL programs and ensure good execution.
• Identify, cultivate, and manage existing partnership with banks and establishing new ones for events and program.
• Coordinate the execution of planned partnership initiatives end-to-end (including proposal development, negotiation with partners, initiative lock down, initiative delivery/execution, result monitoring & evaluation).
• Plan and implement a strategic charity program to deliver CRM strategies across the organization and retain existing customers.
• Make sure the customer database is correctly segmented in order to target marketing activities appropriately.
• Direct selling to potential customers with collaborations, corporate sales, events, bazaars, projects, etc., to increase sales on a large scale.
• Work closely with malls regarding mall promotions and events, other brands collaboration, discounts, Visa, or bank promotions.
• Actively follow up on offers to potential customers and maintain good relations and represent the company’s interests towards all customers.
• Develop sales strategies to drive sales growth and widen customers based – additional new customers every month.
• Responsible to achieve, increase sales target and sales collections.
• Conduct market research to understand competitor & market trends.
• Monitor and report on sales performance.
• Work closely with Digital Marketing & Social Media Specialist to generate sales.

Requirements:

• Candidate must possess at least Bachelor Degree Marketing / Mass Communication / Public Relation or equivalent from reputable university.
• At least 5 years of working experience in Food & Beverage industry.
• Proven experience with a sound understanding of marketing and branding.
• Strong analytical skill, Leadership skill and data driven thinking.
• Fluently spoken and written English.