Perusahaan | Kompas GramediaLihat lainnya |
Alamat | Jakarta Pusat, DKI Jakarta |
Bentuk pekerjaan | Contractual |
Kategori | Sales / Marketing |
Uraian Tugas
- Running, optimizing and managing marketing campaigns with the dashboard of Facebook, Google, UAC, Twitter, TikTok, LinkedIn on a daily basis.
- Optimize marketing strategies to maximize each customer journey starting from user growth, retention to revenue.
- Maximizing existing marketing channels and developing new marketing channels to conduct experiments on other user segments.
- Identify and understand user problems and user register behavior, subscriber users to Kompas id expired users.
- Monitoring and maximizing ad campaigns in depth such as advertising budget spending, CTR, CPC, CPL, CPA to ROI.
- Analyzing reports on campaign performance, growth KPIs, market trends, ad creative, and copy testing results.
Meminta
- Bachelor Degree in any fields
- Minimum 2 years working experience in media, agency, brand or start up company
- Experience on running, optimizing and managing paid channel dashboards on one of the platforms: Facebook, Google Ads, Twitter, TikTok, Linkedin ads manager.
- Good knowledge and implementation of marketing channels such as email, social media marketing, SEO, SEM , CRO, marketing automation.
- Have the ability to maximize marketing channels that are already good and develop new marketing channels to conduct experiments on other user segments.
- Have the ability to run independently and optimize marketing strategies to maximize each customer journey from user growth, retention to revenue.
- Understand the problem and behavior of the audience.
- Understand of data analysis using Google analytics, Chartbeat, Ads Manager, Data Studio, Moengage and Google sheets with sort, filter, pivot tables features.
- Understand marketing funnels and digital marketing KPIs.
Refer code: 579965. Kompas Gramedia - Hari sebelumnya - 2024-01-15 12:17