Jobdesc:
- Host live streaming sessions on designated platforms, engaging audiences and promoting interaction.
- Introduce and showcase products or topics assigned for the live stream, highlighting key features and benefits.
- Interact with viewers in real-time, responding to comments, questions, and feedback.
- Conduct live demonstrations, tutorials, or presentations as required, ensuring clarity and effectiveness.
- Drive engagement and participation by encouraging viewers to like, comment, share, and make purchases.
- Collaborate with the marketing team to plan and execute live streaming events aligned with marketing objectives.
- Maintain a positive and energetic atmosphere throughout the live broadcast, keeping audiences entertained and informed.
- Monitor live stream performance metrics such as viewership, engagement, and conversion rates, and provide feedback for improvement.
- Stay updated on industry trends, audience preferences, and competitor activities to enhance live streaming strategies.
- Assist in post-event activities such as analyzing viewer feedback, preparing reports, and optimizing future live streams.
Criteria:
- Excellent verbal communication skills with the ability to engage and interact with audiences effectively.
- Clear pronunciation, articulate speech, and confident presentation skills.
- Charismatic and outgoing personality with the ability to captivate and entertain audiences.
- Natural flair for storytelling, humor, and improvisation.
- Confidence in front of the camera and ability to remain composed under pressure.
- Poise and professionalism in handling unexpected situations or technical difficulties.
- Thorough understanding of the products or topics being presented during the live stream.
- Ability to convey product features, benefits, and selling points convincingly.
- Strong interpersonal skills with the ability to build rapport and connect with viewers.
- Empathy and active listening skills to understand and address audience questions or concerns.
- Ability to adapt to different formats, themes, and styles of live broadcasts.
- Flexibility to adjust content and delivery based on audience feedback and engagement.
- Basic technical proficiency to operate live streaming equipment, camera, microphone, and other related tools.
- Familiarity with live streaming platforms such as TIKTOK LIVE, SHOPEE Live, Instagram Live, etc.
- Ability to manage time effectively and adhere to scheduled live streaming sessions.
- Punctuality and reliability in starting and ending broadcasts on time.