[Ideas #3] Digital Banking Paid Media Specialist Intern  

IDEAS (Interns Development, Enhancement and Acceleration Space) is Bank BTPN Internship Program that will help you gain fundamental knowledge and experience in dealing with a real-life problem, solving it, and creating an even bigger positive outcome from it.
Your responsibilities will be:

• Assist Paid Media Team in managing Paid Media activities like Meta ads and others.
• Contribute ideas to improve awareness, consideration, acquisition, and retention through various digital and non-digital channels.
• Research digital trends and integrate findings into internal marketing strategy.
• Help coordinate and monitor digital and social media campaigns, tracking and optimizing performance.
• Collect reports from Media Agency partners on digital programs and platforms, collaborating with internal creative team to create relevant content.
• Manage daily internal digital marketing operations, including scheduling paid campaigns and coordinating with different divisions.

• Available and willing to start a 12-month internship in February 2024.
• An active university student majoring in Economics / Marketing / Communications or have recently graduated within the past 3 months as of February 2024.
• Preferred to have had an internship in an Agency (Media, Communication, PR, Marketing) or have knowledge of digital marketing.
• Preferred to have a strong knowledge of web and application analytics (Google Analytics, Firebase, Google Tag Manager, and Appsflyer).
• Preferred to have advanced experience with social media advertising (Meta, Tiktok, X) and Google ads.
• Preferred to have knowledge of TV, Radio, Billboard, and non-digital ATL BTL advertising.
• Have knowledge of the latest media trends.
• Able to think critically and stay focused.
• Have basic budgeting skills to match paid digital media placements with available budget.
• Having knowledge in digital community management is preferred.
• Have motivation to challenge yourself and be open to feedback and fast work.
• Have project management abilities.