Responsible:
- Lead and implement short to mid-term strategic marketing plan including but not to limited to campaign plans.
- Own and drive campaign planning, execution, monitoring and evaluation.
- Proactively involve and drive any brand-building activities assigned including but not limited to PR, offline activations/BTL, and brand-centric campaigns.
- Provide feedback and insight on market trends and competitors' activities to review and adjust marketing strategy and plans that meet the changing market and competitive conditions.
- Perform support duties include to budgeting, reporting and analytics maintaining marketing materials.
- Proven success in ATL&BTL development and execution.
Requirements:
- Bachelor's or Master's degree in business, marketing, communication or related field.
- Minimum 5 years work experience in Food & Beverages / FMCG Industry.
- Proven running marketing campaign (offline and online) experience and proven track record of delivering results for rapid growth in a fast-paced work environment.
- Solid presentation & negotiation skills and ability to manage relationships across many stakeholders both team adn partners.
- Strong knowledge of market / customer needs with good market analytics skills.