Alamat
Bentuk pekerjaanAs the Marketing Coordinator for EF English First for Kids and Teens, you will be responsible for helping EF English First centers of a franchise group develop strategic local marketing plans that deliver on their business objectives while leveraging the national marketing tools programs and plans. With a thorough analysis of customer behavior, you will be responsible for developing and delivering market insight to improve brand awareness, acquiring high-quality marketing leads, and successful sales and marketing activities. With the support from EF Central team, you will ensure the promotions are run accurately and to EF standards. You will also be responsible for the marketing materials, including displays at POS, CRM, internal engagement, and customer-facing materials.
Job Descriptions:
- Served as marketing focal point for the group and EF English First team in the assigned area. Liaise between EF Central marketing team and EF English First team to facilitate knowledge, understanding, and implementation of national marketing tools – in that capacity, frequent business travels within Indonesia are required.
- Lead and educate the EF English First team on marketing objectives, activities, goals, and resources.
- Developing and maintaining school partnerships.
- Consult and coach EF English First team to enhance marketing effectiveness by creating an integrated marketing program rooted in strategic planning with measurable goals that deliver on business objectives.
- Develop strong working relationships with the EF English First team and become a vital strategic advisor to their center’s business.
- Equip the EF English First team with the knowledge and tools they need to guide their marketing strategies and measure results correctly.
- Empower the EF English First team within the group with the knowledge and skills to properly manage their local agencies, ensuring good communication, collaboration, and delivery of results.
- Develop and deliver data-driven recommendations that drive continuous improvement and fast change.
- Review local creative and marketing activities to ensure compliance with EF English First brand standards.
- Develop and align strategic marketing plan across the group's EF English First centers.
- Direct EF English First team to create marketing strategies that improve customer retention and drive new referrals to deliver long-term, sustainable student growth.
- Lead and participate in group business reviews and meetings.
Requirements:
- Relevant degrees and training in the fields of marketing or retail.
- At least one year of experience in retail marketing management/leadership or Sales background.
- Excellent communication and people skills and the ability to build a strong relationship with franchisees, EF English First team, and EF Central team.
- Great presenter and strong persuasion skills.
- A good team player with and strong ability to lead and motivate the team to increase sales.
- Ability to work under pressure and handle challenging situations.
- Be a champion of innovation with sound market and industry knowledge.
- Driven, highly motivated, and passionate about sales and marketing.
- Proficient in both spoken and written English and Bahasa Indonesia.
- Ability to work under pressure and handle challenging situations.
- Ability to plan and forecast through strong analytic skills in sales figures and insights.
- Ability to manage finance, budget, and performance reports.
This position will be placed in EF Cikarang
