Qualification:
- Minimum 5-7 years of experience in marketing, with a demonstrably successful track record in multi-brand environments.
- Excellent communication and presentation skills, able to articulate complex information to both technical and non-technical audiences.
- Passion for the F&B industry and a genuine understanding of consumer trends in the market.
Job Descrption:
- Analyzes campaign performance and market research, translating data into actionable recommendations for optimization and ROI improvement.
- Identifying cost-saving opportunities and tracking ROI across brands, giving them leverage in resource allocation and financial decision-making within their scope.
- Assign and adjust the budget across all marketing funnels and channels.
- Sets the marketing direction for assigned brands, defining goals, budgets, and timelines, providing clear leadership and decision-making within the team.