Job Description
Location
Bali
Work Type
Permanent
Application Posted
September 16, 2021
About the RoleIf you’re looking to be a part of a high-functioning, dynamic team whose efforts directly impact our user base, this may be the role for you. As our Marketing Project Specialist for the East Java, Bali, NT Region team, you’ll take the wheel in hacking consumer growth for Gojek in Bali. You’ll take the time to deeply understand our consumers’ preferences and concerns, then create consumer segmentation and experimentation programs that fit each segments’ needs. Working closely with the Regional Sales Manager and District Operation Manager you’ll get to drive the innovation process of removing daily frictions from our consumers’ lives through tech-based solutions, delivering a real social impact along the way.
What You Will Do
- Support Regional CE Head in driving Consumer Engagement (CE) through visibility and partnership initiatives; deliver POI domination and POS merchants branding according to the standard package; ensure the District achieves the stipulated order and active user targets.
- Plan, implement, monitor, and evaluate each city's local and HQ-driven marketing initiatives (Campaigns, events, exhibitions, and other below-the-line activities)
- Coordinate cross-function collaboration and make recommendations for Consumer Engagement-related projects.
- Supervise external vendors/daily workers in executing merchant branding and POI domination regularly
- Develop and execute integrated digital marketing strategies with clear metrics
- Establish the integrated communications plan and ensure consistency of messaging and brand communications
- Manage day-to-day administration for CE-related projects (i.e. contract, PO, invoice)
- Work closely with the sales, government relations, and operations team
What You Will Need
- At least 2 years of experience in Marketing, specifically in ATL, BTL, and Digital Marketing
- Strong analytical, problem solving, and structured thinking capabilities in order to scale user base
- Excellent data analytic skills to generate qualitative and quantitative insights from various data sources and formulate CE strategies
- Good understanding of local market (Bali) would be a plus
- Strong project management skills
- Ability to easily adapt to change and work within an ambiguous, fast-paced environment
- Strong prioritization, organization, and time management skills in order to handle multiple projects for the Regional team