Mobile Engagement Specialist

Job summary
TyrRewards is seeking a Mobile Engagement SpecialistCraft and implement strategies to boost user engagement and satisfactionCombine expertise in marketing, analytics, and communication
Job seniority: mid-to-senior level
Responsibilities
• Develop and execute Mobile Engagement strategies• Collaborate with cross-functional teams• Utilize data analytics tools to track and analyze user behavior• Plan and execute push notification campaigns• Implement email marketing strategies• Develop and implement communication plans• Conduct A/B testing on engagement strategies• Establish a robust feedback loop with users• Segment users based on behavior• Tailor engagement strategies for different user groups
Requirements
• Bachelor's degree in Marketing, Communications, Business, or related field• Proven experience in mobile app engagement or marketing• Strong analytical skills• Excellent communication and writing skills• Familiarity with mobile app analytics tools and marketing automation platforms• Creative mindset and strategic thinking
Key Skills Needed
• A/B testing and optimization• Mobile app development and design principles• Push notification tools and best practices• User experience (UX) design principles