Offline Marketing Manager

Responsibilities:     
     Strategy Development:

• Develop and implement comprehensive Offline Marketing strategies aligned with overall business objectives.
• Conduct market research to identify target demographics, industry trends, and competitor activities.
• Collaborate with the marketing team to integrate offline strategies with digital efforts for a cohesive brand message.
  Campaign Management:
• Plan, execute, and manage end-to-end Offline Marketing campaigns, including but not limited to print media, direct mail, events, sponsorships, and traditional advertising.
• Coordinate with external agencies, suppliers, and vendors to ensure timely and cost-effective execution of campaigns.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
  Event Management:
• Plan and coordinate participation in industry events, conferences, and trade shows.
• Oversee logistics, booth design, collateral creation, and staff coordination for successful event execution.
• Evaluate the success of events and propose adjustments for future activities.
  Collateral Development:
• Supervise the creation and production of marketing collateral, including brochures, flyers, posters, and promotional materials.
• Ensure consistency in branding and messaging across all offline channels.
  Public Relations:
• Develop and maintain relationships with media outlets, journalists, and key industry influencers.
• Draft press releases and coordinate media coverage to enhance brand visibility.
  Budget Management:
• Manage and allocate the Offline Marketing budget effectively, ensuring maximum return on investment.
• Negotiate contracts and agreements with vendors to optimize costs.
  Cross-functional Collaboration:
• Work closely with the digital marketing team, sales, and other departments to align offline efforts with overall business goals.
• Communicate regularly with internal stakeholders to gather insights and ensure consistent messaging.
  Qualifications:
• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience (X years) in Offline Marketing, with a successful track record of planning and executing campaigns.
• Strong understanding of traditional marketing channels, including print, events, and direct mail.
• Excellent project management and organizational skills.
• Effective communication and interpersonal abilities.
• Creative mindset with the ability to think outside the box.
• Analytical skills to measure campaign success and provide actionable insights.
• Familiarity with industry trends and best practices in Offline Marketing.