Responsibilities:
- Assist in managing digital advertising campaigns across various platforms, including Google Ads, social media ads, and display advertising.
- Search Engine Optimization (SEO): Support in implementing SEO strategies to improve website visibility and organic search rankings through keyword research, on-page optimization, and backlink building.
- Analytics and Reporting: Help in analyzing digital marketing performance metrics using tools like Google Analytics, providing insights for campaign optimization and decision-making.
- Participate in A/B testing initiatives to optimize digital marketing campaigns and improve conversion rates.
- Stay informed about industry trends, algorithm updates, and best practices in digital marketing to ensure strategies remain effective.
Requirement & Qualifications:
- Currently pursuing a degree in Marketing, Business, Communications, or a related field.
- Basic understanding of digital marketing concepts, including advertising platforms, SEO principles, and analytics tools.
- Familiarity with digital marketing tools and platforms such as Google Ads, social media advertising platforms, and Google Analytics.
- Ability to work effectively in a team environment and collaborate with cross-functional teams.
- Proactive attitude with a willingness to learn and take on new challenges