AlamatJob Description
About the Role You’ll be responsible for the overall Gopay digital marketing, from the strategy to the execution part, which is relevant to Gopay's target segments.
This scope includes analyzing customer activities / behaviors, generating insights from campaign performance, and cross-functional collaboration.
What you will do
- Be an expert in doing analysis of our customers' advertising activities, and the channels with which they interact, and always update to date with the external information such as competitor’s activity / industry benchmark to enhance the insights.
- Give recommendations and craft media plans by looking at the market (latest customers' behavior towards digital media channels), industry (competitors' benchmark, success stories), and business needs (tangible metrics as the end state that will be achieved from the media plans).
- Comprehensive reporting & assessment divided by : Daily / Weekly : Daily monitoring, assessment & improvement plan. Consistently looking at campaign performance on a daily basis, and creating adjustments on the plan if needed.
Monthly : Deep dive into the performance, by looking at the right metrics, aligning on key metrics, and generating insights from large data sets to develop valuable, highly effective programs to improve our process of efficiency & campaign impact.
Educate the team by providing ad tools 1on1. Inform, educate, and improve the usage of tools from the advertiser to make sure that the team can maximize all the available tools.
Proofread all the campaign setup before it goes live to make sure no errors in the campaign setup that might jeopardize the results.
What you will need
- At least 6 years of experience in digital media, performance, and programmatic buying.
- Experience in managing Performance Marketing campaigns (display & search) and multiple partners / vendors
- Well-versed with FB Campaign Manager, TikTok Ads, Google Ads, DV360 / TTD, Google Analytics, Appsflyer / Branch, etc.
- Experience of App marketing campaigns
- Ability to write digital media strategy presentations
- Fluency in Bahasa Indonesia and English (both written and spoken)
About GoTo GroupGoTo Group is the largest digital ecosystem in Indonesia with its mission to Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy.
The GoTo ecosystem consists of on-demand transportation services, e-commerce, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek, Tokopedia and GoTo Financial platforms.
It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.
5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more.
With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo FinancialGoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions.
Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly.
With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
About Tokopedia Tokopedia is an Indonesian technology company with a mission to democratize commerce through technology.
It has been a driving force behind Indonesia's digital development since its foundation in 2009, with more than 99% of districts and empowered around 12 million merchants listed nationwide.
With Nakama ranging all across Indonesia, Tokopedia aims to simplify the lives of many to #FindYourPurpose together. GoTo and its business units, including Gojek, Tokopedia, GoToFinancial and GoToLogistics ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn.
GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
