Regional Marketing Lead, Sea

About the job

We are looking for a dynamic, experienced and entrepreneurial Country/Region Marketing Leader in gaming/social networking industry. The Leader will be responsible for leading a team to develop and implement strategies to drive sales growth, expand market presence, and lead the strategic direction in Indonesia or in SEA.

Key Responsibilities

• Drive the development and implementation of comprehensive communication strategies and brand campaigns.
• Oversee end-to-end program launches, ensuring smooth collaboration among all stakeholders and working with cross-functional teams to facilitate and manage marketing initiatives.
• Manage the development of marketing collateral and continuously evaluate its effectiveness for ongoing improvement.
• Monitor and analyze campaign performance, utilizing data-driven insights to evaluate and optimize marketing efforts.
• Owning the monthly and quarterly campaign calendars in consultation with the commercial team to deliver the revenue and profitability targets
• Providing direction on campaign strategies such as positioning and messaging to ensure promotional campaigns achieve top and bottom-line targets.
• Foster a entrepreneurial and collaborative work environment to enhance employee engagement and productivity.
• Lead marketing team to achieve business goals and train team members.

Qualifications

• 5+ years of marketing and communication experience in gaming/social networking/IT industry in Indonesia or SEA, and 3+ years of business leader role in country level or region level;
• Proven successful business outcomes and solid track record of developing, executing, and managing effective integrated marketing campaigns;
• A strong businses leader but also inspired people manager, excellence in project management, time management, and people management skills;
• Strong data analytics and insights for business analysis and strategy;
• English and Bahasa will be required

Preferred

• Experience in crafting multi-channel brand communication and marketing strategies with hands-on experience in campaign direction and management
• Flair and passion for great story-telling that combines creativity with data
• Ability to balance brand purpose with performance marketing
• Track record of managing and motivating a team to set and exceed growth targets
• Strong workflow management skills to create processes and systems that improve efficiencies within an organization
• Sharp business acumen to prioritize initiatives for maximum impact
• Skillful communicator in spoken and written English or Chinese who is not afraid to challenge the status quo
• Fast learner who thrives on continuous learning and taking on new challenges