Senior Advertising & Promotion Business Strategist

Job Description

Location

Jakarta

Work Type

Permanent

Application Posted

July 13, 2021

About the Role
As our Senior Advertising & Promotion Business Strategist, you will collaborate with different business units and external parties to launch viable ads & promo products that can provide higher levels of ROI to our merchants/advertisers, while optimizing our users in-app experience. We are looking a brilliant candidate that can set the long-term vision and strategy considering business and product goals; Communicate this strategy to all of the high level executives; and ensuring the products built fit the market needs. In this role. You'll have ample opportunity to grow your skillset in terms of strategy formulation, stakeholder management, and product building and launching.

What You Will Do

• Explore ads and promo product opportunity based on calculated potential impact of publishers' inventory to monetize (publishers can be internal Gojek business unit such as GoFood, GoRide, GoPay, etc; as well as external party) as well as combining the value proposition for ads and promo for cross selling
• Identify market needs or gaps through customer or merchant research, competitive analysis and use these insights to shape the product development/optimization
• Provide recommendations to publishers on which product should be prioritized based on business impact and tech feasibility
• Incubate the proposed product via experiments and pilots to validate business needs (with zero to low product development effort)
• Establish product pricing, core positioning, and GTM
• Analyze the products’ issues to determine the root cause and establish actionable solutions
• Evaluate products’ performance based on data and feedbacks from stakeholders
• Work closely with the Data, Research, and Product teams to deliver solutions that are both short term (technical operational support, insights, reports) and long term (GTM, business development, strategic recommendations)

What You Will Need

• A Bachelor’s or Master’s degree in any field
• At least 5 years of experience building a product strategy and influence to other stakeholders on the implementation of the product without being their direct supervisor (we need your awe-inspiring logic and data skill here!)
• Strong communication skills to articulate why and how to your stakeholders, and to be as transparent and clear about the Ads business and product roadmap with your team
• Thrive in fast-paced and dynamic business environments, have a strong work ethic, detail-oriented, and have an ability to handle multiple projects while meeting tight deadlines
• Excellent people management skills & organizational agility; ability to say no (and back your reasoning with evidence) to any requests undermining AdTech strategic objectives - we get tons of requests but have limited resources
• A keen interest in data, with the ability to use it to frame business decisions effectively and to always utilize evidence-based decision-making to your community strategy - we need your awesome logic and data skill here!
• A self-motivated work ethic to take initiative, work independently, and to be eager to find solutions; ability to laugh at yourself when we make mistakes (and learn from them, of course!)

About the TeamOur Ads and Promo Platform team consists of 50+ GoTroops working together as product managers, software engineers, data scientists, researchers, product designers, and business managers. The team is spread across Bangalore, Gurgaon, Singapore and Jakarta. Our primary goal is to serve users in the Gojek ecosystem with the most meaningful and delightful ads and promos. To do so, our platform offers a wide range of products to support demand and supply stakeholders. This product portfolio includes Advertiser Tools that let merchant-partners and brands plan, buy, and monitor campaigns, Publisher Tools that enable businesses like GoFood, Transport, and GoPlay to unlock inventory, and Core Platform and Data Tools that power ad serving, targeting and personalization. It is an affordable solution for advertisers of all sizes. We work closely with brands, agencies, merchant-partners and internal stakeholders across all of Gojek’s 20+ businesses. We are also the members of IAB Tech LAB and actively contribute to the shaping of the future of the ad-tech industry in the region.Our supply also extends beyond our SuperApp, and includes digital out-of-home assets as well as mobile apps and websites within our wider affiliate ecosystem. In the last year, the team has shipped an impressive lineup of products, including the patented GoScreen - the only global transit digital out-of-home product to programmatically serve ads with IAB certified OMSDK’s legitimization. Other products include self-serve advertiser tools for campaign setup and performance management, and an ad server and ML model for relevance and personalization. In the coming year, the team is geared to build the end-to-end DSP and SSP platform along with a Data Management Platform for a complete end-to-end offering for advertisers and publishers in our ecosystem, making it one of the largest ad-tech players in the SEA region.Our team operates like a startup within a startup. We believe in standing up for what we believe in, regardless of how difficult the situation is, and shoot for greatness, always. We are a high-performing, close knit team who are committed not only to the team and Gojek’s growth, but are also invested in each other's personal growth and well-being. We are a diverse bunch of folks - entrepreneurs, party planners, rock climbers, plant enthusiasts and tech-preneurs, to name a few. During the WFH period, we enjoy our weekly non-work catch ups that usually are all about games, new hobbies, Netflix to-watch lists, and lively discussions on politics, religion, books and technology.