Senior Brand Executive

Requirements

• Minimum Bachelor degree (S1)
• Having experience as Brand Executive minimum 2 years at the same company position handling FMCG Brand / OTC pharmaceuticals brand
• Total work experience 3 years for brand building
• Understand about marketing process, 4P’s, 360 Activation
• Able to communicate with English (speaking & writing) and mastering in analytical and presentation skills
• NOT SMOKING (including vape/e-cigarrettes)

Responsibilities

• Coordinating and executing marketing/ promotional activities
• Provide assistance in developing brand positioning and communication strategies
• Align with commerce on promotional activities
• Support the new innovation development, and manage cross-functional teams to execute projects within assigned timelines and budgets
• Collaborate with Market Research team to identify consumer trends and needs
• Provide necessary assistance to Manager in all activities pertaining to brand building
• Support Manager to launch new products in the market
• Track marketing parameters such as pricing, distribution, and POS to assist in better positioning and brand optimization of company products
• Assist in developing annual business plan for profitable company growth
• Analyze competitor performance and market trends to provide recommendations for brand development
• Monitor and control expenses within allotted budget