Senior Digital Marketing Specialist

Job Purpose

The Senior Digital Marketing Specialist will be responsible for developing, implementing, and managing Digital Marketing campaigns to promote our products or services. This role requires a deep understanding of Digital Marketing strategies, strong analytical skills, and the ability to stay updated on the latest Digital Marketing trends and technologies.

Duties and Responsibilities

• Develop and execute comprehensive Digital Marketing strategies to increase brand awareness, drive website traffic, and generate leads
• Setting up Pixels and tags across social ad platforms, using Google Tag Manager as well as setting up events tracking
• Manage, analyze google analytics, GA4, setting up funnels, conversion paths and journeys within the Software and report the data regularly
• Manage and optimize digital advertising campaigns across various platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc
• Create and oversee the implementation of content marketing strategies, including blog posts, social media content, email campaigns, and video content
• Conduct thorough keyword research and SEO audits to improve organic search rankings and drive relevant traffic to the website
• Analyze campaign performance metrics and provide insights to optimize performance and ROI
• Collaborate with cross-functional teams including sales, product management, and creative to ensure alignment of marketing efforts
• Stay updated on industry trends, best practices, and emerging technologies in Digital Marketing

Requirements/Qualifications

• Bachelor's degree in Marketing, Communications, or related field. Advanced degree preferred
• Minimum of 5 years of experience in Digital Marketing, with a focus on strategy development and execution
• Proven track record of managing successful Digital Marketing campaigns across multiple channels
• Strong understanding of digital analytics tools such as Google Analytics, Google Ads, Facebook Business Manager, etc
• Excellent communication and interpersonal skills, with the ability to work effectively in a collaborative team environment
• Creative thinking and problem-solving abilities
• Certification in Google Ads or other relevant Digital Marketing certifications is a plus

Workplace Vibes

• We offer a dynamic and inclusive work environment where creativity and innovation are highly valued. Join our team and contribute to shaping the visual identity of our product releases, delivering captivating experiences that resonate with our customers.
• This role is based in Bali, Indonesia.

What we can offer you

• Challenging work in a fun and collaborative environment
• Spacious open-concept and conveniently located office
• Multicultural teams represented by 15+ nationalities
• Insurance subsidy and vacation time off
• Hybrid working arrangements and casual work setting

Only shortlisted applicants will be notified