Job Description
- Develop optimization strategies that increase the company's search engine results rankings
- Research SEO keywords to use throughout the company's website and marketing materials
- Set measurable goals that demonstrate improvement in SEO effort
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other departments to align goals
- Collaborate with others within the marketing department to manage SEO strategy
- Direct compelling and high-quality website content, including blog posts and page descriptions
- Update content and website links for maximum optimization and search engine rankings
- Performing ongoing keyword research including discovery and expansion of keyword opportunities
- Optimizing copy and landing pages for search engine optimization
- Establish SEO checklist standard for tech team, ensuring the Search Engine friendliness of JALA platform
Requirement :
- 2 - 3 years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Experience with SEO industry programs, such as Google Search Console, Google Analytics, or Adobe Analytics
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Excellent written and verbal communication skills (email, phone, etc.)
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum result in organic traffic
- Knowledge of ASO is a plus