Social Media Specialist/Content Creator

Responsibility:
Conducting comprehensive market research to understand the preferences and needs of mothers
Define your content strategy and determine the main topics, themes, and formats that appeal to mothers
Determine the use of visuals, such as images or videos, that align with the brand and the preferences of the target audience
Establish guidelines for the tone, style, and voice of your content to ensure consistency
Regularly update all MamaBear Social Media profiles with relevant content
Track and measure the performance of your content across all platforms include engagement rates (likes, comments, shares), website traffic, and conversion rates.
Qualification:
Minimum S1 majoring in Communication, Journalism, Literature or equivalent
Minimum 2 years experience in the same or similar profession
Minimum age 25 years
Plus points if you are married and have children
Able to express content ideas in script concepts
Able to write content with the Brand's Tone of Voice: Inspirational, Informative, Friendly & Warm
Familiar & enthusiastic with current parenting science
Familiar & able to use hashtag optimization apps, keywords, trending songs
Able to design activities to increase traffic/ER on Social Media
Always up-to-date with all trends on Social Media
Able to work individually or in a team