Strategic Planner

Qualification:

Role Requirements

A critical thinker with extensive experience in developing, managing, and evaluating end-to-end processes for 360 campaign strategies, including digital campaigns.

• Proficient in various types of research, such as market research, consumer studies, and competitive analysis, to formulate effective strategies.
• Capable of articulating the strategy into a compelling written or verbal creative brief, and adept at sharing it within diverse ecosystems that cover relevant touchpoints.
• Skilled in defining feasible Key Performance Indicators (KPIs) and outlining a roadmap to achieve the stated KPIs.
• Able to provide constructive points of view and feedback in both internal and external discussions.
• Able to leverage her/his expertise and knowledge in design thinking workshops with all stakeholders.
• Core knowledge of multi-channel content strategy with deep expertise in Social Media.
• Skilled in implementing brand strategy on Social and cross channel communication.
• Able to deliver unique ideas from concept to roll out.
• Proactive and positive approach.
• Pitch Experience; Excellent communication and confident presentation skills. Able to pitch ideas to clients and brief them to members of the creative team.
• Knowledge of gathering and interpreting social media analytics; making data and learnings easy for the layman to understand.
• Able to work independently and in a team environment.
• Time management skills, including the ability to handle multiple stakeholders with changing priorities.
• Strong, professional written and verbal English communication skills.
• Big ambition; able to grow within the role and agency.
• Have experience working closely with creative team
• Has influencer management expertise
   

Role Responsibilities

• Lead the implementation of an integrated creative strategy across all social channels, ensuring consistency and quality in all output.
• Build and implement unique Social Media channel strategies based on core creative ideas.
• Develop strategic responses to briefs, outlining the role for content and opportunity to deliver creativity and innovation across the consumer journey on Social space.
• Identify opportunities to grow accounts, making new recommendations for campaigns.
• Direct and guide the creative process with authority and confidence whilst being collaborative with all levels of creative talent.
• Work closely with the Paid Media team to understand content performance and optimisation opportunities.
• Drive creative excellence and strategy across all social touchpoints.
• Take ownership of the social/content response in new business pitches.
• Working with the wider team to plan and execute campaign plans to drive reach and help brands establish themselves as industry leaders.
• Be on top of industry trends and innovation.

A MUST: Possess a minimum of 3 years of experience in an advertising agency, having handled a minimum of 3 different types of clients/categories in previous employment.