Activation Manager

Responsibilities:     
     Strategy Development:

• Develop and implement comprehensive offline marketing strategies aligned with overall business objectives.
• Conduct market research to identify target demographics, industry trends, and competitor activities.
• Collaborate with the marketing team to integrate offline strategies with digital efforts for a cohesive brand message.

  Campaign Management:

• Plan, execute, and manage end-to-end offline marketing campaigns, including but not limited to print media, direct mail, events, sponsorships, and traditional advertising.
• Coordinate with external agencies, suppliers, and vendors to ensure timely and cost-effective execution of campaigns.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.

  Event Management:

• Plan and coordinate participation in industry events, conferences, and trade shows.
• Oversee logistics, booth design, collateral creation, and staff coordination for successful event execution.
• Evaluate the success of events and propose adjustments for future activities.

  Collateral Development:

• Supervise the creation and production of marketing collateral, including brochures, flyers, posters, and promotional materials.
• Ensure consistency in branding and messaging across all offline channels.

  Public Relations:

• Develop and maintain relationships with media outlets, journalists, and key industry influencers.
• Draft press releases and coordinate media coverage to enhance brand visibility.

  Budget Management:

• Manage and allocate the offline marketing budget effectively, ensuring maximum return on investment.
• Negotiate contracts and agreements with vendors to optimize costs.

  Cross-functional Collaboration:

• Work closely with the digital marketing team, sales, and other departments to align offline efforts with overall business goals.
• Communicate regularly with internal stakeholders to gather insights and ensure consistent messaging.

  Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. Master's degree is a plus.
• Proven experience (5 years) in offline marketing, with a successful track record of planning and executing campaigns.
• Strong understanding of traditional marketing channels, including print, events, and direct mail.
• Excellent project management and organizational skills.
• Effective communication and interpersonal abilities.
• Creative mindset with the ability to think outside the box.
• Analytical skills to measure campaign success and provide actionable insights.
• Familiarity with industry trends and best practices in offline marketing.