AlamatJob Summary :
The Brand Marketing Strategist plays a pivotal role in driving brand development and market presence for multiple brands under Jakmall's portfolio.
This dynamic position involves crafting and executing comprehensive strategies that encompass awareness and revenue growth across various channels.
Job Description (Responsibilities) :
- Develop and execute comprehensive strategies and campaigns across online marketplaces, offline events and social media to drive awareness, engagement, and revenue growth for Jakmall's multiple brands
- Formulate and execute strategies to enhance brand awareness through various social media channels, including Instagram and TikTok.
- Take charge of and lead live streaming activities for the brand on platforms like Shopee Live and TikTok Live.
- Actively participate in the creation and execution of brand projects aimed at raising awareness, including participation in exhibitions and other relevant events.
- Create and execute campaigns in collaboration with influencers to effectively promote the handled brands.
- Collaborate with cross-functional teams, including design, and influencer relations, to ensure seamless execution of marketing campaigns and maintain brand consistency.
- Analyze campaign performance across various platforms, utilizing data-driven insights to identify areas for improvement and optimization.
- Initiate and lead creative initiatives to enhance brand awareness, championing innovation and staying ahead of market trends.
- Track, analyze, and report on the performance of marketing campaigns. Present insights and contribute to strategic decision-making.
- Drive brand engagement through innovative content and collaborating with the production team on concept development, execution, and optimization across social media and marketplaces.
- Oversee the brand's marketplace account, ensuring a dynamic presence by consistently uploading new products, crafting impactful store campaigns (featuring vouchers or flash sales), and actively participating in marketplace-wide campaigns on platforms such as Shopee, Tokopedia, Lazada, Blibli, and TikTokShop
Minimum Qualifications :
- Bachelor's degree in communication, marketing, business, or a related field.
- 1+ year of professional experience in Brand Marketing strategy, preferably with experience in multi-channel campaign development and execution.
- Demonstrated ability to develop and implement multi-channel marketing campaigns across social media platforms and e-commerce marketplaces (Shopee, Tokopedia, Lazada, Blibli,Tiktokshop).
- Proven experience in handling social media accounts, specifically adept at content creation for Instagram and TikTok.
- Strong understanding of social media advertising principles (knowledge of SEO & SEM a plus) to optimize campaign reach and effectiveness.
- Proficiency in operating marketplace platforms (Shopee, Tokopedia, Lazada, Blibli, TikTok Shop).
- Proven experience in offline branding activities is a plus.
- Knowledge or proven experience in negotiating and managing collaborations with Key Opinion Leaders (KOLs) is a plus.
- Experience in live streaming platform management and execution (Shopee Live, TikTok Live) is a plus.
Highly Desirable Skills :
- A keen awareness of the latest social media trends, continuous learning of evolving marketing strategies.
- Strong analytical skills coupled with a creative mindset.
- Highly motivated,results-oriented with a passion for brand building.
- Thrive in a dynamic environment by readily adjusting strategies, learning new skills, and embracing change to conquer challenges and drive growth
- Strong organizational skills and the ability to manage multiple priorities simultaneously.
- Excellent communication and presentation skills, with the ability to collaborate effectively with diverse teams.
