- Well-known global tech start-up
- Fast growing industry
About Our Client
Our client is a well-known global brand. As a part of the global e-commerce team, they are looking for a Campaign Lead. You will develop and implement comprehensive category-specific campaign strategies to drive sales, engagement, and customer acquisition.
Job Description
- Campaign Planning:Develop and implement comprehensive category-specific campaign strategies to drive sales, engagement, and customer acquisition
- Collaborate with internal teams to align campaign objectives with overall business goals and marketing initiatives.
- Conduct thorough market research to identify trends, opportunities, and competitive landscape for each category.
- Own and manage the budget allocation for category campaigns, ensuring optimal utilization of resources and cost-effectiveness.
- Cross-functional Collaboration: Work closely with product, account managers, and creator teams to ensure cohesive and compelling campaign messaging and visuals.
- Execution and Optimization: Oversee the end-to-end execution of category campaigns, ensuring timely delivery and alignment with campaign objectives.