Commercial Marketing Manager, Indonesia

Uraian Tugas

Description and Requirements

About the team

Indonesia Commercial Marketing lead B2B focus
Managing SMB, Enterprise and Channel marketing
Developing marketing strategies, tactics and plans to elevate Lenovo commercial branding and enhance thought leadership image in the B2B market.
Aligned with AP team on driving ABM, leveraging marketing automation tools to nurture leads and joint customer / BP events with different partners to strengthen Lenovo present in key industry events.

Role

Drive the quarterly planning cycle, budget allocation, QBR to align with AP team, ID GM and ID segment leaders
Attend and participate in all MBR and provide marketing input and advice
Interlocking with AP segment marketing and function team to provide necessary guidance, tools & assets to support the ID marketing execution.
Elaborate joint marketing approach with Alliance Partners Microsoft, Intel) at ID level.
Plan and execute key events for customers and business partners
Manage the ID country marketing team to provide guidance and support
Lead all strategic projects roll out in ID including Think WW campaign
Align with other functions (Customer Services, Supply Chain, Sales, etc.) to make marketing initiatives work and effective

Experience :

12+ years of experience with managing team
In-depth knowledge and experience in latest marketing trends (at least 5 years)
8+ years in digital and online marketing
MS / Intel marketing development fund experience
Work experience in PC / IT industry (channel structure, etc.)
Work experience in international companies
Existing Marketing Leader experienced in Commercial Marketing (B2B).
Ideally Personal experience in New digital / social marketing and traditional ATL / BTL. Ideally works in leading IT

Skill, Competency :

Additional Locations :

Refer code: 615051. Lenovo - Hari sebelumnya - 2024-02-20 03:27