Job Description:
We are seeking a talented and creative Content Creator & Live Streaming Specialist to join our marketing team at Passion Jewelry Group. In this role, you will be responsible for producing engaging and compelling content for our brand, with a focus on live streaming events and product demonstrations to drive engagement and sales.
Key Responsibilities:
- Create high-quality, visually appealing content for various platforms, including social media and website
- Develop content ideas, concepts, and themes that align with our brand identity and marketing objectives.
- Collaborate with the marketing team to plan and execute content calendars and campaigns.
- Plan, coordinate, and host live streaming events and product demonstrations to showcase our products and engage with our audience in real-time.
- Work closely with product teams to highlight key features, benefits, and usage tips during live streams.
- Interact with viewers, answer questions, and provide product recommendations during live streaming sessions.
- Manage and grow our social media presence across multiple platforms, including Instagram, TikTok, YouTube
- Develop engaging social media campaigns and content strategies to increase brand awareness, engagement, and follower growth.
- Monitor comments, messages, and mentions on social media platforms and engage with our audience in a timely and authentic manner.
- Track and analyze the performance of content and live streaming events using analytics tools and platforms.
- Provide insights and recommendations based on performance data to optimize future content and live streaming strategies.
- Stay informed about emerging trends, technologies, and best practices in content creation, live streaming, and digital marketing.
Qualifications:
- Bachelor's degree in Marketing, Communications, Film Production, or a related field.
- 2+ years of experience in content creation, video production, and/or live streaming, preferably in the retail or e-commerce industry.
- Proficiency in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and live streaming platforms (e.g., Twitch, YouTube Live, Instagram Live).
- Strong storytelling and visual storytelling skills, with a keen eye for detail and aesthetics.
- Excellent communication and interpersonal skills, with the ability to engage and connect with diverse audiences.
- Knowledge of social media platforms and digital marketing strategies.
- Analytical mindset with the ability to interpret data and derive actionable insights.
- Creative thinking and problem-solving skills, with a passion for exploring new ideas and approaches.
- Ability to work independently and collaboratively in a fast-paced environment.