Digital Advertising Specialist

About You

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
• You enjoy doing purpose-led and meaningful work
• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
• You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)
• You always find a way to get things done without sacrificing the quality of your work, integrity, and values
• No task is off limits for you
• You are humble and prioritize the success of the team over your own with an eagerness to help those around you
• You don't shy away from challenges and can bounce back from setbacks

What you'll do and what success looks like in this role:

• Manage online marketing campaigns to help acquire new customers.
• Implement digital marketing strategies to develop brand awareness and marketing performance.
• Operate ad manager account and run Digital Advertising activities using advertising platforms including SEM, social media, Display ad campaigns, programmatic, etc.
• Manage a brand's ad accounts in Ads Manager and monitor their progress throughout the day and regularly review and optimize all ad campaigns.
• Monitor and maximize campaign budgets to meet their respective KPIs.
• Continue to test and combine learnings to fund the best paid multi-channel mix.
• Responsible for communicating routine metrics and findings from campaigns and analyzing performance, insights, bottlenecks, as well as areas of improvement and opportunity.

What Is Required And What We're Looking For

• Minimum 2-3 years experience in a performance marketing or digital marketing role
• Experience with FB Campaign Manager, TikTok Ads, Google Ads, DV360, Google Analytics, and MMP.
• App marketing campaign experience.
• Both in organizational skills, project management, and a collaborative mindset with various stakeholders.
• A customer-focused mindset and good analytical skills.
• A structured approach to creativity and audience insights