Digital And Performance Marketing

• Developing and implementing a digital marketing strategy to develop brand awareness and leads generation.
• Collaborate with sales and marketing teams to develop effective lead generation strategies.
• Overseeing the content creation and maintenance for social media and corporate website, also to handling daily post & enquiries from customers or potential customers with a timely, friendly, and professional manner.
• Plan and execute all digital advertisement activities using ads platform including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
• Handle leads management process by acting as a filter to provide sales with quality leads which entails a higher % closure rate.
• Develop and maintain a database of leads and prospects for future reference (nurture leads).
• Analyze and report on lead generation metrics to track progress and identify areas for improvement.
• Creating and updating digital assets performance (social media, corporate website and Marketing Apps)
• Stay up-to-date with industry trends and best practices for lead generation
• Undertake administrative tasks of the Digital Marketing function.

Requirements:

• Bachelor Degree in Digital marketing, Marketing, Communication or related field
• Minimum 5 years’ experience in Digital Marketing, Leads Management and Social Media Management role.
• Experienced handling or working in the Financial Industry/insurance industry.
• Excellent in Google Ads, Google Analytics, SEO Tools