Digital Marketing Specialist

The ideal candidate will be responsible for growing revenue through digital media through designing and executing marketing campaigns. After campaigns have been launched, you will extract and analyze data across multiple channels.

Qualifications

• Bachelor's degree or equivalent preferred (if SMK must be minimum 3 years of experience in paid traffic ads)
• Minimum 2 year of experience in paid traffic ads
• Proficiency in Meta Ads
• Familiarity with Google Ads, TIKTOK Ads preferred
• Understanding of copywriting and ability to create creative content
• Knowledge of concepts such as cost per click, cost per sales, and marketing target
• Ability to analyze engagement, trends, and insights
• Data analysis skills are preferred

Responsibilities

• Maneuver Digital Marketing campaigns through all areas of the project life cycle
• Clearly understand and implement Digital Marketing campaigns which fit client needs
• Provide analytical reporting of campaigns to stakeholders
• Plan marketing strategy needs such as content creation, advertising budget, display advertising needs, website, social media, etc.
• Measure and create reports on the progress of Digital Marketing campaign strategies/advertisements.
• Evaluate campaign/advertisement reports and sales, and compare them with the pre-set targets.
• Analyze engagement, trends, and insights from the optimization of Digital Marketing campaign performance.
• Collaborate with designers and content creators to create potentially viral and impactful content for sales.
• Brainstorm with other advertisers in implementing Digital Marketing strategies.
• Ability to collaborate with customer service to drive prospective leads to become customers using appropriate strategies.