Digital Marketing Specialist

Requirements:

• Bachelor's degree in Computer/Information/Tech or related field is preferred.
• Proven work experience as a Digital Marketing Strategist or similar role, preferably in a middle management position, with a minimum experience of 3 years.
• Demonstrable experience in developing and implementing successful Digital Marketing campaigns.
• In-depth knowledge of Digital Marketing channels, tools, and techniques including SEO, SEM, social media advertising, email marketing, and content marketing.
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent communication and interpersonal skills with the ability to collaborate effectively with cross-functional teams.
• Creative thinking and problem-solving skills with a results-oriented mindset.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
• Proficiency in web analytics tools such as Google Analytics, as well as marketing automation platforms and CRM systems.
• Certifications in Digital Marketing (e.g., Google Ads, Facebook Blueprint) are a plus.
• Willing to work onsite in South Jakarta.

Responsibilities: 

• Develop and execute comprehensive Digital Marketing strategies to meet company objectives.
• Plan and implement digital campaigns across various channels including but not limited to social media, email, SEO/SEM, display advertising, and content marketing.
• Conduct market research to identify trends, customer needs, and competitive insights.
• Collaborate with internal teams to create engaging content, optimize user experience, and improve conversion rates.
• Monitor and analyze campaign performance using web analytics tools (e.g., Google Analytics) and make data-driven decisions to optimize performance.
• Stay up-to-date with the latest trends and best practices in Digital Marketing and suggest innovative strategies to improve campaign effectiveness.
• Manage budgets, timelines, and resources effectively to ensure the timely and successful execution of campaigns.
• Provide regular reports and insights to stakeholders on campaign performance, ROI, and key metrics.