E-Commerce Assistant Manager

The e-commerce manager is in charge of planning and identifying the creation of awareness around our products and the overall brand performance on all of our e-commerce platforms. In this capacity, he/she leads a team to provide support, especially in communication, design, as well as the visualization and sales of our brand via digital channels (e-commerce). Analyzing activities and using data to create business intelligence is part of determining the most efficient activities.

Responsibilities:

• Develop and implement a brand strategy based on the consumer market and technical insights.
• Execute and manage campaigns to build followers, enhance visibility, and drive engagement.
• Conduct analysis to assess the performance of store operations.
• Build strong alliances with third-party vendors and partners.
• Create and manage scoping documentation, program schedules, and project checklists.
• Optimize content for search and outreach opportunities on the e-commerce platform. 
• Lead the B2C e-commerce growth team to drive top-line growth rapidly and profitably.
• Define a customer-centric e-commerce strategy to pricing, assortment, merchandising, availability, promotional campaigns, and customer experience
• Collaborate closely within a cross-functional internal and external team
• Manage promotional budget, people budget, and other expenditures to achieve OKRs and KPIs effectively and efficiently
• Conduct appropriate market research, including competitor analysis, demographic and economic reviews, and examination of marketing trends
• Review and analyze market information to identify competitor tactics, market trends, and challenges
• Establish and maintain excellent working relationships with partner organizations and affiliates

Qualifications:

• Relevant exposure at the managerial level in the same field, preferably from the FMCG industry.
• High resilience, agility, energy, smart communication, and high drive for great results.
• Fluent in English, both written and spoken.
• In-depth knowledge of marketing functions and marketing strategies at the country level. Plan, monitor, implement, and evaluate all marketing initiatives.
• Understand the Indonesian landscape, consumer insights, strategic map, and market competitive analysis from multiple sources.
• Familiarize yourself with E-Comm business to drive sales, quality traffic, marketplace placement, and managing flagship stores on the right strategy map.
• Manage analytics, providing stakeholders with in-depth analysis of potential new business opportunities.
• Experience of working in a fast-moving environment with the ability to handle numerous projects with competing deadlines and priorities