Job Description
- Assist in the development and execution of e-commerce strategies that align with the brand's goals and objectives.
- Oversee the day-to-day operations of the e-commerce website, ensuring it is user-friendly, functional, and up-to-date.
- Manage product listings, including descriptions, images, and pricing, to maintain accuracy and consistency.
- Collaborate with the marketing team to plan and implement digital marketing strategies, including SEO, SEM, email marketing, and social media advertising.
- Monitor and analyze online sales performance, identifying areas for improvement and implementing strategies to increase sales and revenue.
- Enhance the online shopping experience to improve customer satisfaction and loyalty, including handling customer inquiries and issues promptly and professionally.
- Collaborate with the inventory teams to ensure product availability, track stock levels, and implement inventory control measures.
- Analyze e-commerce data to track website performance, customer behavior, and sales trends. Generate reports and make data-driven decisions.
- Oversee the creation and management of content, including product images, descriptions, and videos, to engage customers effectively.
- Ensure the security of customer data and compliance with e-commerce regulations and standards.
- Lead and motivate a team of e-commerce and customer service professionals, providing guidance and setting clear goals.
Requirements
- Bachelor's degree in Business, Marketing, E-Commerce, or a related field. Relevant certifications or coursework in e-commerce can be beneficial.
- Min. 2 years of experience in leading e-commerce and digital marketing team. Someone with a strong understanding of the fashion retail industry is preferred.
- Proficiency in e-commerce software and platforms (e.g. Tokopedia, Shopee, etc), as well as digital marketing tools.
- Strong analytical and data interpretation skills to make data-driven decisions.
- Leadership and team management skills to lead and motivate the e-commerce team effectively.
- Target-oriented.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Strong project management skills to plan and execute e-commerce strategies and initiatives.
- Adaptability to evolving e-commerce technologies and trends.
- Knowledge of moms and baby trends and consumer behavior related to online shopping.