Job Descriptions:
- Developing a deep understanding of customer behavior and needs.
- Developing, executing, and managing growth strategies to drive user acquisition, retention, and revenue growth.
- Identifying and analyzing key metrics to evaluate and validate growth initiatives.
- Collaborating with cross-functional teams (Marketing, Sales, Product, etc.) to implement growth initiatives.
- Using A/B testing, product user data, and market research to inform growth strategies.
- Creating reports and presenting performance metrics to senior management.
- Owning and improving the performance of digital marketing channels.
- Forecasting, measuring, and reporting on digital campaign performance.
- Developing and implementing digital demand growth strategies.
- Overseeing ad development, testing, and analysis for performance optimization.
- Guide paid efforts across channels, balancing growth and ad spend
Requirements:
- Bachelor’s degree in marketing, business, or a related field.
- Minimum 3 to 5 years of proven experience in user acquisition and growth marketing.
- Expertise in Paid Search, Paid Social, Display, Retargeting, Affiliate, CRO, and SEO.
- Familiarity with acquisition analysis, A/B testing, and ad fraud detection.
- Analytical mindset with strong attention to detail.
- Up-to-date knowledge of mobile performance marketing, trends, and best practices.