- Brand Development:
- Developing and maintaining the visual identity and brand aesthetics for Dandelion.
- Ensuring that all visual elements align with the brand's messaging and values.
- Creative Direction:
- Providing creative direction for design projects, marketing campaigns, and other visual initiatives.
- Collaborating with cross-functional teams to bring creative concepts to life.
- Graphic Design:
- Creating or overseeing the creation of graphic assets for various channels, including digital platforms, print materials, and promotional items.
- Ensuring that design work meets high standards of quality and creativity.
- Visual Strategy:
- Developing and implementing a visual strategy that enhances Dandelion’s brand presence and communicates effectively with the target audience.
- Creating design guidelines for consistent use across different mediums.
- Collaboration:
- Collaborating with marketing and other teams to align visual elements with overall business objectives.
- Working closely with marketing & design team to integrate visual and written content seamlessly.
- Web Design & Print production:
- Overseeing the design and maintenance of Dandelion’s brand online & offline
- Collaborating with web developers & printing company to implement design elements effectively.
- Artistic Leadership:
Leading and inspiring the creative team by providing guidance, constructive feedback, and fostering a collaborative and innovative environment.
- Stay Updated on Design Trends:
Keeping abreast of industry trends and incorporating innovative design concepts into Dandelion’s visual identity.